There’s a social network for everything these days, and as business owner (or, really, as a human being with limited time) it’s tough choosing which ones are worth joining. As a person, sure, you can exclusively stick to Snapchats or anonymous message boards.
But as a business? As a person seeking to find, connect, and potentially sell to others?
There’s a simple answer to the question of which network is worth joining, worth being a part of.
And specifically, value as calculated in terms of cash flow, or in terms of a community that can elevate your product or business to new heights.
For me, as an author, that network is Facebook. Its reach is immense, its ads and post promotion options allow me to target specific groups for each book. The interaction is substantive, allowing for more thorough conversations than Twitter or Instagram.
It’s also easy to use, meaning I’m spending the minimum amount of time getting my content out the door.
That doesn’t mean I’m closing the door on other markets, though. Obviously, I’m typing this blog. And I’m constantly keeping an ear to the ground to listen for new ways to interact with readers (and potential readers). But when I commit, as an author, to a platform, I’d better be able to trace the line from post to profit.
Otherwise, I’d rather spend the time writing.