The Social Media Metric

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There’s a social network for everything these days, and as business owner (or, really, as a human being with limited time) it’s tough choosing which ones are worth joining. As a person, sure, you can exclusively stick to Snapchats or anonymous message boards.

But as a business? As a person seeking to find, connect, and potentially sell to others?

There’s a simple answer to the question of which network is worth joining, worth being a part of.


And specifically, value as calculated in terms of cash flow, or in terms of a community that can elevate your product or business to new heights.

For me, as an author, that network is Facebook. Its reach is immense, its ads and post promotion options allow me to target specific groups for each book. The interaction is substantive, allowing for more thorough conversations than Twitter or Instagram.

It’s also easy to use, meaning I’m spending the minimum amount of time getting my content out the door.

That doesn’t mean I’m closing the door on other markets, though. Obviously, I’m typing this blog. And I’m constantly keeping an ear to the ground to listen for new ways to interact with readers (and potential readers). But when I commit, as an author, to a platform, I’d better be able to trace the line from post to profit.

Otherwise, I’d rather spend the time writing.

The First One

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Experience enough author blogs, posts, and podcasts and you’ll come across the general theme that everything changes once you hit publish.

This morning, that happened. Sort of.

Wild Nines is now up on Amazon for pre-order – check it out.

I’m not expecting lots of sales. Not expecting to get rich on good ol’ book one (if ever). But its there, it’s a live product. And Amazon forces you to upload the text along with the pre-order, so it’s going to go live on the 20th regardless.

A dream is only a dream until you make it real. That happened to me today, and that’s a pretty cool thing.


Side note: dictation efforts continued today. The weirdo feeling of talking to myself went away, though I’m still working on speed. Think the secret was popping on a pair of headphones and playing music to myself as I spoke. It displaced me mentally enough to focus on the words, rather than the fact that I was talking in a room by myself.